The Bommer Group — 2026
The Bommer Group
A 90-day rebrand and WordPress rebuild for a boutique life sciences executive search firm — a new voice aimed at the clients who hire, not the applicants who apply, and an SEO engine built to compete with Cornerstone.
The Bommer Group is a boutique retained executive search firm placing C-suite, VP, and Director-level leaders across pharmaceutical, biotechnology, and medical device companies. Their business runs on the companies who retain them — but their old Squarespace site was written for the candidates who apply.
Over 90 days I took the firm through a complete repositioning: competitor and keyword research, a new brand identity, a full design concept in Figma, client-first copywriting across the site, AI imagery produced in Higgsfield, and a ground-up WordPress Elementor build. The new site launches in September 2026.
The problem
The Bommer Group makes its money when a life sciences company retains them to fill a critical seat. Yet the old site split its voice between two audiences — a hero that paired “Hire Life Sciences Talent” with “Advance Your Career” — and in doing so, spoke to neither. A CEO deciding whether to trust a six-figure search saw the same page as a job seeker browsing openings.
The problems ran deeper than tone. Navigation gave visitors no path through the firm’s expertise, and the site told no story about why life sciences hiring is different or how the firm actually works. Imagery leaned on generic stock. And in search — where retained-search engagements actually begin — the firm was being outranked at every turn by Cornerstone, its largest competitor, whose content footprint dwarfed the old Squarespace build.
What I did
The repositioning started with research: mapping Cornerstone’s content and keyword footprint to find the terms worth contesting and the gaps worth owning. That research shaped a new information architecture — hub-based navigation across Services, Industries, and Expertise — that gives every visitor a path from their problem to the firm’s answer, and gives search engines a dense, internally linked authority structure.
On top of that architecture I built a new brand: a DNA double-helix mark in a blue-to-green gradient, applied across a dark, science-forward visual system designed in Figma before a single page was built. Every page of copy was rewritten to address one reader — the executive who is hiring — walking them through why life sciences searches fail, how the firm runs them differently, and what the numbers prove. Custom imagery generated in Higgsfield replaced the stock photography, giving the site a consistent visual world no competitor can license.
The build itself is WordPress with Elementor, developed with accessibility as a requirement rather than an afterthought — keyboard navigation, semantic structure, and screen-reader-accurate markup throughout. Ninety days took the project from kickoff through research, branding, design rounds, copywriting, and development.
What changed
The site launches in September 2026, and the pre-launch measurements are already moving. Internal and external link counts are up substantially against the old site — the direct product of the hub-and-spoke architecture — and accessibility accuracy has improved 35%, including full keyboard navigation that the Squarespace build never offered.
More importantly, the firm now enters every pitch with a site that speaks its clients’ language. Where the old homepage asked visitors to sort themselves, the new one makes the case a retained client needs to hear — and backs it with the placement statistics its biggest competitors decline to publish.
