HeyBud
Client:
HeyBud
Project Details
Owner
Release date
Services
Duration
Budget
HeyBud is a New Zealand– and Australia-based skincare brand focused on clean, approachable products with a strong lifestyle appeal. As the brand continued to grow, they needed a clearer, more consistent digital presence that better reflected their values, improved usability, and strengthened trust with customers. I partnered with HeyBud to conduct a comprehensive design audit and deliver targeted design improvements across their digital experience.
The goal of this engagement was to identify usability and visual inconsistencies across the website, strengthen visual hierarchy, and improve the overall flow of information. Another key objective was to ensure the site felt modern and premium while remaining approachable, and that the digital experience supported trust, education, and conversion for potential customers.
The project began with a full UX and UI design audit of the HeyBud website. I reviewed the site’s layout structure, typography, spacing, color usage, and component consistency, along with the overall brand alignment and tone of voice. I also evaluated accessibility considerations, product discovery paths, and key conversion moments throughout the customer journey. This audit uncovered opportunities to reduce cognitive load, clarify content hierarchy, and create a more intentional visual rhythm across pages. Based on the findings from the audit, I developed a set of strategic design recommendations prioritized by impact. These recommendations focused on improving page structure, guiding user attention more effectively, strengthening calls to action, and refining product page layouts to better educate users and build trust. The strategy was designed to be practical and implementation-ready, allowing HeyBud to see value quickly. Following alignment on direction, I translated these insights into high-fidelity design work. This included refined layouts, improved UI components, and visual adjustments that enhanced consistency and clarity across the site. Care was taken to balance skincare credibility with HeyBud’s lifestyle-forward brand personality, ensuring the final designs felt polished, confident, and aligned with the brand.
The final result was a clearer and more cohesive digital experience that better represented HeyBud as a modern skincare brand. The updated designs improved usability and content scannability, strengthened visual consistency across pages, and created a more confident and trustworthy presentation of HeyBud’s products.
